Cpm or cpc which is better

CPM bidding is the most common option for advertisers who are targeting the Display Network as this is the best option if you are trying to increase or improve your brand awareness.

One of the downsides of CPM ads is that you could potentially pay for a thousand impressions but receive no clicks to your website. On the other hand, a benefit of CPM ads is that the display network is solely judged on price so if it has the highest bid it will rank at number 1, whereas CPC bids are judged on CTR , Quality Score and other relevance factors. To summarise, both bidding strategies are different but both have their own benefits and drawbacks.

They can be used for different campaign goals such as driving traffic to your site, driving brand awareness or getting sales for your retail business.

Something to bear in mind with each pricing model for online ads CPC bidding is mainly used for Search Network campaigns and CPM bidding is primarily used for Display Network campaigns. Contact our Paid Media experts to learn more, or keep up to date with the latest in the industry on our LinkedIn. Find out more about how we can maximise your search marketing performance.

Internet advertising space typically is priced based on one of two models. The cost-per-mill CPM model, in which you pay for the number of times that your ad is shown, comes from traditional advertising.

It's how ads are priced in television, among other media. The cost-per-click CPC model is based on pay-for-performance. You don't pay to show your ad, you pay when it gets clicked.

Both models have strengths and weaknesses, and both can have a role in an advertising campaign. If your website or blog has high-volume traffic and an engaged audience, CPM is probably a good option if you want to offer advertisers the ability to create brand awareness.

In other words, advertisers will only pay you well if their ad performs well. For one, your revenue will be less predictable, because you can never be certain how many people will click on an ad.

Also, clicking on ads takes visitors away from your site. So, when should you offer CPC? Well, if you want to attract advertisers who want an immediate response to an ad, you should definitely consider offering CPC ads. And we want to share them with you, because your success is our success. When you use CPC, an advertiser will pay you every time someone clicks on their ad which is displayed on your site. This is their bid. Posted in Traffic Generation. Table of Contents hide.

Costs of Business. The Trials of CPM. Making the Choice. Optimizing Ads. Peter L. January 28, at am. Growtraffic says:. January 27, at pm. Leave a Reply Click here to cancel reply. Customize Ad. Build a Campaign. About us Home Pricing Free traffic. FAQ Contact Blog.