How can under armour improve

Earlier Wednesday, the company reported fourth-quarter earnings and sales that not only topped Wall Street expectations but showed an unexpected profit. Under Armour revealed plans late last year to break with some retailers, primarily in North America, starting in the back half of , as it doubles down on its strategy to sell more directly to consumers.

It has said it aims to leave 2, to 3, partner stores, although that would still leave it with 10, by the end of The company didn't identify which retailers it will break ties with as part of this plan. Under Armour's merchandise is sold in a number of U. And the retailers that relied on them Share this post.

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She has now turned her focus to helping investors lead happier and richer lives at The Motley Fool. Image source: Under Armour. Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.

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