What is conquest marketing

Successful conquest marketing requires a deep understanding of your market and your competition. Knowing the general characteristics of shoppers in your area helps you tailor your marketing and your inventory mix. An audience that is married and approaching retirement age has different vehicle needs than young, single buyers. Rural areas will sell a different type of vehicle than larger cities, but even cities vary with commuter habits and public transportation. If you know the key demographics of areas you want to win, you are one step closer to taking the business.

To measure success, you need to know how many new cars were registered in your market area. Of those, you can compare how many were your make, and how many were sold each of your competitors.

Lookalike Audiences expand your reach by connecting your dealership with Facebook users outside your network. Use your own customer lists to build an audience of people who are likely to respond to the same type of content.

Not long ago, visitors to your website could sneak away unnoticed without submitting a lead. Effective marketing emails convert prospects. Your reputation is critical. When combined, Search and Display deliver profoundly better results with higher onsite engagement and purchases. Visibility counts for your business. One way is to buy a targeted list and market to them in small groups. This takes much more time and effort but can lead to some really fantastic results. The second choice is to purchase a general market list and play the percentages.

The idea is to reach out to as many potential shoppers as possible and try to insert yourself into the conversation. If your conquest message is compelling, you will create incredible traffic surges to your website. Keep in mind, these lists will likely include more out-of-market prospects than in-market prospects. You are planting seeds and creating a much larger customer funnel for the future. Using social channels to amplify your conquest marketing campaign is an incredible way to improve results.

On a basic level, simply promoting your conquest marketing content through social media will help you deliver the message. If you really want to leverage the power of social channels, you can find and engage small groups to create advocates. You can also leverage the power of paid social ads.

These are highly targeted techniques that can help you take your conquest marketing plan to the next level. This is inherent to your paid search and display campaigns, but it can also be used more strategically. Your service department is absolutely the most effective conquest opportunity you have. In fact, there is an entire industry dedicated to this customer need. You can service almost any car at your dealership. Target the customers you want. Obviously it makes sense to target people driving the cars you sell, but what about targeting those you wish to sell to.

For instance, a Honda dealer can target a current Kia customer with an incredible service special. Once they get to the dealership, you can try and determine their equity position and make them an awesome deal.

You are creating an extremely valuable marketing list. If they do, you traded on a competitive make, and you could also be building up a used car fleet for another conquest campaign more on that in a minute.

Going back to conquest strategy development, think about how you can solve a problem. Look at competitive sales within a short distance to your dealership. Convenience is a huge factor when it comes to servicing your car. Partner with local businesses, and offer their employees perks and benefits for doing business with your dealership.

The caveat to creating a fleet-tail program is commitment. Either way, you should always keep all the recommendations above in mind when you implement your Performance Campaigns, whether you manage them yourself or through an advertising agency. We at Cybba can help you implement all of these tactics and smart tricks we have learned over the years working with hundreds of advertisers, helping them increase their Brand Awareness or direct revenue through Performance and Conquesting campaigns.

They will be more than happy to talk with you and about how to implement such campaigns and help you win Market Shares over your direct competitors! Request a Demo.

Terms and Conditions. Data Processing Agreement. What is Conquest Advertising? With this said, it is still an effective way to get your brand name and website in front of prospective clients that might never have seen them otherwise, especially if your SEO is lacking in performance… However, there are better ways to reach the same objective but at a much better price and more effectively!

Now that I got your attention, below are a few examples of how to do this.