What makes people buy jewellery

James Wallace has been an advocate for mental health awareness for years. Disclaimer: Psychreg is mainly for information purposes only. Materials on this website are not intended to be a substitute for professional advice, diagnosis, medical treatment, or therapy. Never disregard professional psychological or medical advice nor delay in seeking professional advice or treatment because of something you have read on this website.

Read our full disclaimer here. Cite This. James Wallace, , August The Psychology Behind Buying Jewellery. Psychreg on General. To give a simple gift To seek forgiveness To indicate worth and commitment Making a good impression To reflect inner qualities To commemorate an accomplishment Conclusion.

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I would also like to think that Grandma Willman was with us last weekend, saw us wearing her jewelry and was happy. Please accept this gift as a reflection of all of your virtues. Other qualities that may also be reflected here are: reliability, inner strength, fire and sparkle.

I am a vibrant, strong, stable person. Generally speaking, when it comes to giving diamonds, this is a male motivation, though occasionally women purchase diamond jewelry with this motivation as well.

It's that moment when a man realize that today is his anniversary and he doesn't have a present for his wife! Only a lavish gift will redeem him, and diamond jewelry is the answer. Demonstrating the investment in her happiness shows that she is at the top of his mind. Saying sorry, or the need to make a point of how important a person is to you can be well expressed with diamond jewelry. The symbolism of a diamond as a stone that lasts forever and survives adversity to sparkle on, appeals to this motivation.

This heart pin with the little diamond in it should express this. As diamonds transcend function, giving diamond jewelry means expecting nothing in return. The process of buying diamond jewelry is a discovery for both the retailer and the customer.

This will go a long way to making the sale and will leave the customer with a lasting impression of his individual needs being met, drawing him back in the future.

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